Put your budget behind real intent.
I build and manage paid search campaigns around the calls, enquiries and sales your business can actually handle.
Talk to ShivamWhere I’d start.
You’re paying for clicks but can’t tell which searches lead to good customers.
If you already advertise, I’ll trace the money from the search term to the enquiry. We’ll check what the account counts as a conversion, where ads send people and which calls or forms are worth paying for. Then I’ll set the budget around what a customer is worth and how much work you can take on.
What I’ll take on
Account and budget plan
Review search terms, costs and capacity before deciding what to fund.
Campaign setup and management
Build Search campaigns and assess where YouTube or Microsoft Ads fit the plan.
Tracking and optimisation
Connect calls, forms and sales where possible, then use that feedback to adjust bids, budgets and exclusions.
CJ&CO reference examples
Examples from CJ&CO’s published work, included as references for this draft.
Read CJ&CO’s Google Ads page$5.55
Cost per conversion in an allied health campaign
CJ&CO’s Google Ads report shows $1,182.01 in spend, 213 conversions and a 34.86% conversion rate.
$7.73
Cost per conversion in a separate account
The report shows 2,516 conversions, including 1,324 phone calls.
Before we start.
Which campaign types would you use?
Search is a natural starting point for services people actively look for. For stores, I’ll check the product feed before recommending Shopping or Performance Max. YouTube and remarketing need a clear role and enough budget to do it.
Can you fix an account I already run?
Yes. I’ll review search terms, exclusions, bidding, conversion actions and landing pages before deciding what to keep or rebuild.
Bring one real example.
Bring your current spend, one priority offer and a rough idea of what a good customer is worth.
Pick a time