Give each campaign a clear next step.
I write, design and build standalone pages that carry the promise in your ad through to an enquiry or booking.
Talk to ShivamWhere I’d start.
A campaign sends interested people to a general page and leaves them to find the offer themselves.
I’ll start with the ad people click and what they expect to find. Then I’ll write and build the shortest page that answers their questions and makes the next step clear. Before spending on traffic, I’ll test a real submission, check where it goes and make sure the campaign records it.
What I’ll take on
Message and proof
Match the page to the ad and put the evidence customers need close to the decision.
Design and build
Create a focused page with a clear action, a responsive layout and a form or booking flow.
Campaign tracking
Set up conversion events for Google Ads and Meta Ads and test them before traffic arrives.
CJ&CO reference examples
Examples from CJ&CO’s published work, included as references for this draft.
Read CJ&CO’s Landing Pages page32.35%
Tracked conversion rate for one landing page campaign
CJ&CO reports 187 conversions from 578 clicks at $6.01 each, including 67 calls and 51 form submissions.
$3.04
Cost per website lead from a separate Meta campaign
CJ&CO highlights 444 website leads from the Meta Ads Manager report.
Before we start.
Can one page work for Search and Meta?
Sometimes. If people arrive with different questions or expectations, I’ll plan separate versions. The wording and proof should fit what each ad promises.
Can people call or book straight from the page?
Yes, where that suits your team. I’ll agree which action to prioritise and test how calls, bookings or forms are counted and handed over.
Bring one real example.
Send me the offer and the ad or search terms people will come from.
Pick a time