Know what to do first and what can wait.
I turn your goals, margins and team capacity into a marketing plan you can use to make decisions.
Talk to ShivamWhere I’d start.
Your website, ads and follow-up are all moving, but the work is pulling in different directions.
I’ll look at what you already spend, which customers are worth winning and where the team is stretched. Then we’ll pick a small number of priorities, set a budget and agree who owns each decision. I’ll use a 90-day plan to make those choices clear and give us a point to review them.
What I’ll take on
Business and customer review
Get clear on the customers you want more of, what they buy and what your team can deliver.
Priorities and forecast
Choose the channels, budget and work sequence, with assumptions made explicit.
Measurement plan
Agree what to watch and when to revisit the plan as new information comes in.
CJ&CO reference examples
Examples from CJ&CO’s published work, included as references for this draft.
Read CJ&CO’s Marketing Strategy page106%
Year-on-year growth in total monthly sales
CJ&CO reports that a retailer’s September 2020 sales were up 106% from September 2019. Point-of-sale sales rose 97% and online store sales rose 263%.
$100K to $800K
Sales levels marked on a Tableau chart
CJ&CO shows those approximate levels on a chart of one client’s sales covering 2018–2021.
Before we start.
Can I bring you in just for the plan?
Yes. We can scope the plan around what your team can do, or agree which pieces you’d like me to carry through afterwards.
What do you need to make a forecast?
Past spend and enquiries help, along with conversion rates, average sale value and capacity. If the numbers are incomplete, I’ll spell out the assumptions and what we need to measure first.
Bring one real example.
Bring the goal for the next six months and one decision you’re struggling to make.
Pick a time