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shivam mehta.

Search engine optimisation

SEO That Turns Google Rankings Into Leads and Sales.

I help people find your business when they’re looking for what you do. Then I make sure the page answers their questions and gives them a clear way to get in touch.

Book a free SEO review See the SEO results

Semrush: organic traffic

Semrush overview for a CJ&CO client: organic traffic climbing from almost nothing in early 2023 to 273,770 visits a month, with organic keywords rising to 57,773
273,770 organic visits a month, up from almost none in early 2023 CJ&CO client campaign · Semrush estimate
5-star Google ratingCJ&CO client reviews
  • ★★★★★
    “I’m blown the F*** away!”
  • ★★★★★
    “My business is thriving”
  • ★★★★★
    “Single-handedly grown my business.”

How I work.

You’ll work directly with me. I’ll quote a fixed monthly fee upfront and tell you exactly what I’m doing with it. It’s month to month with 30 days’ notice.

  1. 01 Free SEO review
  2. 02 Roadmap and quote
  3. 03 Build, write and improve
  4. 04 Measure and build on it
Talk through your site

  1. Free SEO review

    Show me the site and tell me what you want more enquiries for. I’ll look at where you rank, who shows up ahead of you, and whether SEO, Google Ads or both make sense for the next stage.

    Your site, competitors and best opportunities.

  2. Roadmap and quote

    I’ll put the work in order. You’ll see which searches are worth pursuing, which pages need work, and what’s holding the site back. I’ll give you a fixed monthly fee before anything starts.

    A prioritised plan and a fixed monthly fee.

  3. Build, write and improve

    I’ll carry out the roadmap in monthly rounds. That might mean technical fixes, new pages, stronger copy, local listings or earning links. You’ll know what changed and why.

    The fixes, pages and content your roadmap calls for.

  4. Measure and build on it

    I’ll follow the rankings, traffic and the enquiries or sales that come from search. Then I’ll put more effort into the pages and searches that are helping the business.

    Reporting on calls, forms and sales alongside rankings.

SEO Services That Turn Rankings Into Revenue

Rankings only matter if they bring in customers. My SEO work covers everything that moves you up Google, and everything that turns the traffic into enquiries and sales once it arrives.

Keyword research and strategy

I’ll look for searches that tell me someone needs what you sell. I’ll weigh each opportunity against the competition and what a good customer is worth to you.

Content and landing pages

I’ll write service pages, category pages and articles that answer what buyers want to know. Each page has a job, whether that’s explaining a service, getting a call or helping someone buy.

Technical SEO and Core Web Vitals

I’ll check speed, crawling, indexing, structured data and site structure. If a technical issue makes it harder for Google to find an important page, I’ll put it on the fix list.

Link building

I’ll look for links worth earning through digital PR, partnerships, relevant directories and content others can cite. I keep paid link packages and private blog networks out of the plan.

Local SEO

For businesses serving a particular area, I’ll work on your Google Business Profile, reviews, citations and location pages. Customers should know where you work and how to reach you.

Website migrations

Before a redesign or platform change, I’ll map the URLs, backlinks and pages that already bring people in. After launch I’ll check redirects and watch Search Console for problems.

AI search visibility

I’ll make important answers easy to find and support them with clear facts and relevant structured data. That gives search engines and AI assistants a clearer page to reference.

Ecommerce SEO

I’ll focus on the product and category pages shoppers use, add relevant product data and check whether filters create duplicate pages that waste crawl time.

Reporting on enquiries and sales

I’ll use Google Analytics and Search Console alongside conversion tracking so you can see what people found, which pages they landed on and what they did next.

Who actually does the work?

Here’s how hiring me as your growth partner changes what you get each month.

What you’re comparingTypical SEO companyA single growth partner
ReportingRanking and traffic reportsCalls, forms and sales alongside rankings
ContentHigh volumes of automated contentPages I write around real customer questions
LinksStandard link packagesRelevant links earned through PR and partnerships
ImplementationAn audit passed back to your teamA plan I can carry through on your site
Paid searchSEO planned separately from adsGoogle Ads data used to see which searches convert
TermsA 12-month commitmentMonth to month with 30 days’ notice
Point of contactUpdates passed through an account managerDirect strategy calls with me

Proof, not Promises

  • Google Search Console: clicks from Google

    Google Search Console performance for a CJ&CO ecommerce client: 24.9K total clicks, 312K impressions, 8% average click-through rate and an average position of 17.8, rising from zero where the campaign started

    24.9K clicks from Google search

    An ecommerce client in a highly competitive niche went from no search visibility to 24.9K clicks and 312K impressions, at an 8% click-through rate, from the point marked as the start of CJ&CO’s campaign.

  • Semrush: organic traffic

    Semrush charts for a CJ&CO client: organic traffic rising from close to zero to 34,163 visits a month and organic keywords rising to 15,741

    34,163 organic visits a month

    An Australian company's organic traffic climbed to 34,163 visits a month, with the site ranking for 15,741 keywords as the campaign built.

  • Analytics: sessions per month

    Chart of an ecommerce website's sessions per month over four years, rising from about 1,200 to about 20,000

    1,200 to 20,000 monthly sessions, as marked on the chart

    An online store's monthly sessions, charted over four years, climbed from the 1,200 mark to the 20,000 mark.

Campaign figures and charts reported by CJ&CO. View the original results

See more resultsShow fewer results
  • Semrush overview for a CJ&CO client: organic traffic climbing from almost nothing in early 2023 to 273,770 visits a month, with organic keywords rising to 57,773
  • Semrush organic keywords chart for a CJ&CO client, climbing from almost none in September 2016 to the 26K mark by June 2018
  • Google Search Console clicks and impressions for a CJ&CO client, flat for months and then climbing once the SEO campaign began
  • Tableau chart of monthly total sales for a CJ&CO client, rising from about 100K in February 2019 to over 800K by October 2021
  • Google Ads results for a CJ&CO allied health client: 674 conversions at $27.31 each, a 21.21% conversion rate and 524 phone calls
  • Google Ads results for a CJ&CO allied health client: 674 conversions at $27.31 each, a 21.21% conversion rate and 524 phone calls
  • Email from a CJ&CO client: Hi mate, do you know anyone who wants a phone? It has been off the hook mate. Can't get any work done! Great work mate.
  • Client text message thanking CJ&CO: making $1,000 used to feel hard, and now bigger goals feel within reach
  • Semrush organic keywords chart for a CJ&CO client in Google Australia: 6,870 ranking keywords, rising from near zero in March 2020 to December 2021
  • Search results rankings for a CJ&CO client
  • Graphic showing gross sales growth over the calendar year
  • A screen showing a client's organic traffic growing sharply from 2020 to 2021
  • Shopify sales report shared by Casey Jones for a CJ&CO retail client: September 2020 against September 2019, total sales $301,322.91 up 106%, point of sale up 97% and online store up 263%
  • Semrush organic traffic chart: a site that lost its Google traffic in 2013 climbing again after CJ&CO was hired to fix it in 2017
  • Client text message thanking CJ&CO: making $1,000 used to feel hard, and now bigger goals feel within reach
  • Google Lighthouse report for a website built by CJ&CO: 96 performance, 91 accessibility and 100 best practices
  • Semrush organic traffic for a CJ&CO SEO client, rising from zero in 2020 to about 1,500 visits a month by January 2022
  • Google Search Console chart for a CJ&CO client: daily impressions sit under 100 until late January 2022, when the client signed with CJ&CO, then climb to between roughly 1,500 and 2,800 a day through March and April 2022
  • Semrush graph of a client's organic keyword rankings climbing in steps from 2018 to the 1.2K mark in 2022
  • Client text message thanking CJ&CO: making $1,000 used to feel hard, and now bigger goals feel within reach

What sets the price?

I’ll look at the work your site actually needs, then quote a fixed monthly fee after the free review.

  • Your competition

    A business competing in one suburb needs a different plan from a brand selling nationally.

  • The content you need

    The number of pages I need to write or rebuild shapes the amount of work each month.

  • The state of your site

    A site with indexing or redirect issues needs a different starting point from one that’s already technically sound.

  • Local or national reach

    Local search relies more on your profile, reviews and location pages. National work usually needs broader content and links.

  • Your existing authority

    I’ll look at the links and rankings you already have before setting a timeline.

  • How soon you need leads

    If you need enquiries this month, I’ll discuss whether Google Ads can help while the organic work builds.

Is your SEO driving results for your business?

A letter from Casey Jones

Read the source on CJ&CO

You don’t want SEO.

You want to know that your asset (website) is adding zeros to your bank account on autopilot.

You want more traffic, more leads, more sales, more cash flow, more customers.

And that’s what ranking #1 on Google can do.

In fact, ranking anywhere on the first page of Google can be transformative for businesses.

Read the full letterShow less

Especially if you’re way back on page 3 or 10,

Or beyond!

We leverage the power of major search engines and work to put your business on top.

Most SEO agencies think about search optimisation in terms of Google only.

But let us ask you this.

How many times have you been online to research a product or service and gone straight to YouTube?

Yep, us too.

You need to be where your customers are searching.

And trust us, that’s not always exclusively on Google.

We work to get your site into top positions across all major search engines.

And then we couple that with our other marketing services to get you more leads and more sales.

If you’re constantly seeing your competitors outrank you.

If you’re seeing leads, customers and sales go to your competitors.

If you’re getting sick of your website just sitting there, collecting dust and not leads.

It’s time to talk SEO.

SEO review

A free $500 marketing evaluation.

Show me what you’re building. I’ll look at where SEO could bring in more of the customers you want.

Book a free SEO review

Available to selected businesses.

What I’ll look at

  • Your site and how customers find you
  • What your competitors are doing in search
  • The first changes I’d make, explained on video

SEO questions, answered.

Ask me about your site
How much does SEO cost in Australia?

It depends on your competition, your site and how much content you need. After a free review, I’ll quote a fixed monthly fee. It runs month to month with 30 days’ notice.

How long does SEO take?

Fixes to existing pages can show up within weeks of a recrawl. New pages and competitive searches often take several months. For a new or low-authority site, six to twelve months is a reasonable planning window for SEO to become a major source of leads.

What’s the difference between SEO and Google Ads?

Ads buy visibility by the click. SEO earns visibility in organic results. I can use both, particularly when you need leads soon or want to learn which searches convert before investing in content.

Do you do link building?

Yes. I look for relevant links through digital PR, partnerships, industry directories and content other sites want to cite. I assess the fit case by case.

Can you recover rankings after a migration?

Often. I’ll compare the old and new sites, check redirects and indexing, and look for useful pages or content that disappeared.

Do you optimise for Google’s AI Overviews?

I can help make pages clearer, easier to cite and better supported with evidence and structured data where it fits.

How do I choose the right SEO partner?

Ask who does the work, how they earn links, what they report and what you keep if the engagement ends. Ask to see Search Console or analytics evidence alongside any ranking report.

What do you need to get started?

Access to your site, Search Console and Analytics helps. I’ll also ask about your services, margins and best customers. If you have a developer, I can work with them.

Who owns the content you create?

You do. The pages and articles I create for your business are yours to keep.