Make people stop for the right reason.
I build paid social campaigns around your offer, with creative and targeting that give people a reason to take the next step.
Talk to ShivamWhere I’d start.
People see your ads, but the creative looks the same to everyone and you can’t tell what makes them act.
I’ll agree what the ad needs to do, make a few genuinely different creative options, and set up tracking before launch. Once the ads are running, I’ll use purchase data or feedback from your team to decide which ideas deserve more spend and which need replacing.
What I’ll take on
Channel and audience plan
Decide where to start across Facebook, Instagram, TikTok, LinkedIn or Pinterest based on the audience and offer.
Creative tests
Develop distinct messages and formats so each test tells us something useful.
Campaign management
Use enquiry and sales feedback to refine creative, audiences and spend.
CJ&CO reference examples
Examples from CJ&CO’s published work, included as references for this draft.
Read CJ&CO’s Social Media Advertising page41.15×
Purchase return on ad spend in one Meta account
CJ&CO’s Meta report shows $229,052.90 in purchase conversion value on $5,565.84 in ad spend.
$3.04
Cost per website lead in another Meta campaign
That campaign recorded 444 website leads and reached 75,668 people.
Before we start.
Can you set up Meta tracking?
I’ll check the Meta Pixel and Conversions API where your setup supports them, then test that the intended events fire and duplicate events are handled.
Can we use the same creative on every channel?
We can carry the same offer across channels. I’ll adapt the opening, format and call to action to how people use each one.
Bring one real example.
Show me the offer you want to promote and a few ads or posts you’ve already tried.
Pick a time