Find where interested people get stuck.
I look at the paths people already take on your site and improve the steps between a visit and an enquiry, booking or sale.
Talk to ShivamWhere I’d start.
Traffic is steady, but the number of visitors who take the next step is hard to explain.
I’ll verify the tracking, follow the journey on the devices customers use, and look for the step where they hesitate or leave. For each proposed change we’ll write down what we think is happening, what we’ll change and how we’ll judge the result.
What I’ll take on
Journey review
Use analytics, customer feedback and real page walkthroughs to locate friction.
Prioritised changes
Improve high-impact details such as service proof, form questions and calls to action.
Measurement and testing
Set a baseline and use experiments when traffic supports them, or compare clearly defined before-and-after measures.
CJ&CO reference examples
Examples from CJ&CO’s published work, included as references for this draft.
Read CJ&CO’s Conversion Rate Optimisation page263%
Year-on-year growth in online store sales
In a Shopify comparison for September 2020 versus September 2019, CJ&CO reports $301,322.91 in total sales, up 106%.
32.35%
Paid landing page conversion rate
CJ&CO reports 187 conversions from $1,124.26 in ad spend, including 67 website calls and 51 form submissions.
Before we start.
Do I need enough traffic for A/B tests?
Yes, a reliable test needs enough people and conversions. On a lower-traffic site I’ll prioritise usability issues, customer feedback and carefully measured changes.
Does CRO mean redesigning the whole site?
Usually I’d start with the page or step that’s costing you enquiries. If the issue runs deeper, I’ll explain where a broader rebuild would help.
Bring one real example.
Bring a page with steady traffic and tell me what you want people to do there.
Pick a time