Say what makes you worth choosing.
I write copy that sounds like your business and gives customers the information they need to act.
Talk to ShivamWhere I’d start.
Your team explains the value clearly on a call, but your website could belong to anyone in your industry.
I’ll talk to the people who explain your offer every day and listen for the questions customers ask before buying. We’ll agree the order of the argument before I write the full draft. I’ll make sure the proof sits next to the claim it supports and the next step reads like something a person would say.
What I’ll take on
Message discovery
Listen to how customers describe the problem and how your team explains the offer.
Short and long copy
Write pages, ads, emails or longer content around the decisions each piece needs to support.
Editorial handover
Deliver usable copy with a consistent voice and notes on where proof or examples should sit.
CJ&CO reference examples
Examples from CJ&CO’s published work, included as references for this draft.
Read CJ&CO’s Copywriting page30.70%
Conversion rate for an allied health ad campaign
CJ&CO cites 175 conversions at $22.14 each on $3,873.69 in spend. The figure reflects the campaign as a whole.
18%
Reply rate for a B2B outreach sequence
CJ&CO cites 280 sends for that sequence. The reply rate is a campaign measure.
Before we start.
What kinds of copy can you write?
I can help with service and landing pages, ads, emails, case studies and longer search content. We’ll scope the pieces around where the decision happens.
Can you work with our existing voice?
Yes. Bring a few things that sound right and a few that don’t. I’ll use those alongside the way you and your customers actually talk.
Bring one real example.
Share one piece of copy that feels off and tell me what you’d say to a customer in person.
Pick a time