Give people a reason to come back.
I plan, write and design emails that help enquiries move forward and give past customers a useful reason to return.
Talk to ShivamWhere I’d start.
You have an audience, but most people hear from you once and then go quiet.
I’ll map the moments when an email would actually help, from a new enquiry to a second order. Then I’ll write, design and build the most useful sequences first. We’ll check who receives them, when to stop them, and what reply, booking or order would tell us they’re working.
What I’ll take on
Audience and flow plan
Identify the moments that deserve a useful email, from first enquiry to repeat purchase.
Campaigns and automation
Write, design and build broadcasts and automated sequences in your email platform.
Measurement
Track replies, bookings or revenue alongside deliverability to see which sends are worth repeating.
CJ&CO reference examples
Examples from CJ&CO’s published work, included as references for this draft.
Read CJ&CO’s Email Marketing pageAUD $84,097.95
Revenue recorded for one campaign email
CJ&CO’s email platform report attributes 37 orders to that send.
63.41%
Open rate for a separate campaign
CJ&CO shows 13,901 recipients on the email platform report.
Before we start.
What automations would you start with?
For a service business, I’d look at enquiry follow-up and reminders first. For a store, I’d review welcome, abandoned cart, post-purchase and win-back flows against what’s already live.
Can you work in our current email platform?
I’ll check your lists, consent settings, templates and store or CRM connection. If the platform can support the plan, there’s no need to switch.